Final Project - Self Branding

Final Project

Advertising Campaign (week 5) 24-01-2016

What is Advertising Campaign?

Advertising Campaign is an organised course of action to promote a brand or service.

An advertising campaign is typically broadcast through several  media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.

This week, we were assigned to design an advertising campaign to promote tourism in Malaysia. 

I chose Penang for this task because as a Malaysian, I know this states are one of the iconic attractions in Malaysia in terms of famous landmarks and art. 

task:

title: "Cuti-cuti 1 Malaysia" & "Tourism Malaysia"

 

Software: Adobe Photoshop CS6

Advertising Campaign - Visit Malaysia

1. Penang Malaysia, has it all!

search the image about Penang:

background: 

 

 

process:

my outcome:

2. Penang Malaysia, a mural made art immanent.

search the image about Penang:

 

 

   

  

   

 

background: 

 

 

process:

my outcome:

De Stijl Design 02/02/2016 (week 5)

The Netherlands based, De Stijil movement embraced an abstract, pared-down aesthetic centred in basic visual elements such as geometric forms and primary colours. This movement was particularly against the decorative excesses of Art Deco. The creators of this movement envisioned this as a universal visual language that's appropriate to the modern era, a time of a new and spiritualised world order. De Stijil was led by Theo van Doesburg and Piet Modrian. 

De Stijil artists embraced a visual language consisting mainly of rendered geometric forms, usually straight lines, squares and rectangles - and primary colours. 

Software: Adobe Illustrator CS6
Tools: Shape tool, Eyedropper tool, Type tool

Font: Theo Van Doesburg (regular)

my outcome:

Swiss design 19/01/2016 (week 3)

Swiss Design is referred to as International Typographic Style or the International Style that originated from Switzerland in the 1940s and 50s. It was an era of the development of graphic design during the mid 20th century. The style favoured simplicity, legibility and objectivity.


my outcome : 

Futurism art 12/01/2016 (week 2)

Task : Find a painting during Futurism movement. Use the artist painting as an influence to your work and re-create your observational drawing as futurist work of art.

original

my outcome