Curriculum Vitae
process:
picture
Tuesday, October 27, 2015
TASK 3 TYPOGRAPHY HIERARCHY
One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader's eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text.
Typography exists to honor content.
- Robert Bringhurst: The Elements of Typographic Style
This organizational system, or roadmap, is achieved through the use of both typographic and spatial elements; in combination, they create the desired effect. To begin the process, it's essential to understand the relative importance of all components of the content -- which can include headline, subhead, body text, pull quotes, listings, column headings, as well as other elements -- and then design to visually reinforce this.
The following factors contribute to developing an effective typographic hierarchy.
TYPE STYLE
Typeface and weight play a key role in establishing typographic hierarchy, especially for headlines and subheads. Generally speaking, bold, decorative, or more distinctive typestyles command attention and denote importance, but so can an ultra light typeface in the right setting.
Designing with type often begins with unformatted text.
image source: link
TYPE SIZE
The viewer's eye is usually drawn to the largest-sized type first (which is usually, but not always, the headline), and then moves on to other elements. Although headlines most commonly appear at the top of a page, this placement is not a requirement. A well-designed composition will guide the reader to the headline and other important elements no matter where they are located.
Once the hierarchy of content is determined, typestyles are chosen; type sizes can be modified; and position -- both in terms of text alignment and line spacing -- start to be adjusted to separate the various elements.
image source: link
COLOUR
The use of colour can either draw attention to or de-emphasize an element. For instance, red type on a page with mostly black text will instantly stand out, while making a less important element gray amidst black text will downplay it. Keep in mind that too much colour used in too many instances can create visual confusion, which in turn undermines its effectiveness.
CASE
The use of all caps in small doses can be an effective way to draw attention and denote importance, particularly for headings or subheads. On the other hand, all caps are known to have reduced readability, so using upper and lowercase is preferable for lengthy settings, including running text.
The byline is set in all caps, as weights and type sizes are fine tuned to reinforce the hierarchy.
image source: link
PLACEMENT AND SPACING
The placement of all elements as well as the space between and around them, is part of the overall hierarchy. Keep the most important information prominent. Place all related elements together, while visually separating others to organize the content.
The byline is set in all caps, as weights and type sizes are fine tuned to reinforce the hierarchy.
image source: link
ALIGNMENT
How elements are aligned can imply their relative level of insignificance. Centering, for instance, conveys a sense of importance, and is frequently used for titles, headlines, announcements and invitations. Conversely, running body copy usually calls for less emphasis than headings and subheads, and is commonly set flush left, which is easier to read.
WHITE SPACE
Use white, or negative space to create emphasis and draw attention to important elements. Resist the temptation to fill up every bit of space on a page, which can create too much "visual noise" that can confuse or fatigue the viewer.
A strong design provides visual cues to lead the viewer through the content. Good typographic hierarchy is essential to communicating the desired message and maximizing the likelihood of its being read and understood.
Excerpts from:
- Understanding Typographic Hierarchy by Jeremy Loyd
- Typographic Hierarchy by Ilene Strizver (founder of The Type Studio, a typographic consultant, designer and writer specializing in all aspects of typographic communication)
Resources:
- Typography and the Web by Samantha Warren
- Creating Exciting and Unusual Visual Hierarchies on Smashing Magazine
- The Elements of Typographic Style by Robert Bringhurst
(week 2) 21/10/2015 Task 2: type expression
Task description: Using different typeface to express twelve different emotions.
NO1. TYPE EXPRESSION
HOPE , LAZY , POINTLESS , SUNSHINE
process:
NO2. TYPE EXPRESSION
FREEDOM , CRAZY , LONG TIME , LUCKY , SMILE
(week 1) 15/10/2015 Task 1: Typo is Everywhere
Task description: Find alphabets A-Z in daily living and compile the pictures into one A4-landscape on Adobe Photoshop.
Monday, October 26, 2015
Understanding Typography
Understanding Typography
1. What is Typography?
Typography is the art and technique of arranging type to make written language readable and appealing. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
1. a) Typeface
In typography, a typeface (known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry (and formerly size, in metal fonts).
1. b) Point size
Point is the smallest whole unit of measure in typography. It is used for measuring font size, leading, and other minute items on a printed page. Different points have been used since the 18th century, with measures varying from 0.18 to 0.4 millimeters.
image source: link
1. c) Line length
Line length is the width of a block of typeset text, usually measured in units of length like inches or points or in characters per line. A block of text or paragraph has a maximum line length that fits a determined design. Line length is determined by typographic parameters based on formal grid and template with several goals in mind; balance and function for fit and readability with a sensitivity to aesthetic style in typography. Text can be flush left and ragged right, flush right and ragged left, or justified where all lines are of equal length. In a ragged right setting line lengths vary to create a ragged right edge of lines varying in length. Sometimes this can be visually satisfying. For justified and ragged right settings, typographers can adjust line length to avoid unwanted hyphens, rivers of white space, and orphaned words/characters at the end of lines.
image source: link
1. d) Line-spacing (leading)
Line spacing is the vertical distance between lines of text. Most writers use either double-spaced lines or single-spaced lines--nothing in between--because those are the options presented by word processors. These habits are held over from the typewriter era. Originally, a typewriter's carriage could only move vertically in units of a single line. Therefore, line-spacing choices were limited to one, two, or more lines at a time. Double-spacing became the default because single-spaced typewritten text is dense and hard to red. But double-spacing is still looser than optimal.
**Line spacing has a much more significant effect on the length of a document than point size. If you need to fit a document onto a certain number of pages, adjust the line spacing first.
**Different fonts set at the same point size may not appear the same size on the page. A side effect is that fonts that run small will need less line spacing, and vice versa.
Examples:
This block of text has default leading:
The same block of text set with 50% leading is easier to read:
The same block of text at 100% leading is again easier to read but makes less efficient use of vertical page space:
1. e) Letter-spacing (tracking)
In typography, letter-spacing, usually called tracking by typographers, refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text. Letter-spacing should not be confused with kerning.
image source: link
1. f) Kerning
In typography, kerning (less commonly mortising) is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.
Monday, October 5, 2015
Art History- Final Assignment (create a game related with art History)
Card Game
1. 
Firstly, we prepare mouting board, ruler, scissors, pen, eraser and a cutter. We cut the mouting board into a card size.
2. 
After that, we print out all the answer and question that we have prepared. We cut and paste the question and answer onto the card,
How to play the game:
It is separate into two part, the question and answer.
3. 
4. 
-Two player.
- Firstly, one of the player can flip the question card. Then, player need to flip the correct answer card for the question that the player had flip.
5. 
- If the player flip the wrong answer card, player need to close back both of the question and answer card.
6.
- Now, it's another player turns.
- If one of the player flip the correct answer card for the question card that the player had flip, player can take both of the card and the player can continue to play second round.
7)
8)
9)
Subscribe to:
Comments (Atom)